The free Dunkin’ Donuts gift card you got in the email or you found on the net is not offered by Dunkin’ Donuts, which is exactly the same as the rest of free gift card offers on this site or those you come across anywhere else. They are all offered by marketing and market research companies that need your consent to send you either more market research material or marketing messages of commercial nature.
One thing I want you to know is that there is a huge difference between commercial emails that you might receive as a result of subscribing to a newsletter or a upon request (as in the case of some free gift card offers), and spam which you never requested or allowed the sender to email you. This should not be your concern.
Your concern should be the legitimacy of the offer. Is it for real? Are you going to receive a free $100 Dunkin’ Donuts gift car upon entering your zip code above? The only accurate answer is “may be”.
In more details: No one is going to give away $100, especially if that someone is a marketing or market research company, without getting something in return. Taking a survey is usually compenated with $2-5, and if you take a really long 3-4 hours one you might get a $20-30 in cash or in a gift card. So whay whould a company pay you $100 if you’re not going to make them even more than that?
No reason, and this is whay they do. First of all not everyone who’ll enter his/her zip code above will get a free Dunkin’ Donuts gift card. It’s usually draw on a $100 gift card prize. This is one. In some other cases it’s not a draw, but it’s a qualification process where the participant will need to complete some other offers (most are free offers) before you get the card.
Two: they are going to get you to either take a survey or accept to be marketed to by a pro sales person, either via email or by phone. In most cases they get you to do both.
So it’s not a free lunch at Dunkin’ Donuts for the next month. Only some of the participants will get the prize.
The last thing I want you to know is that I am a marketer, and that’s how I know all of the above. So it’s important for me to disclose that every time someone responds to any of the ads on my site I get paid commission. This is how I maintain this site and keep it going, despite the fact that most of the advertisers are now disallowing me from marketing for them because I reveal the truth about their practices on this site.