Giving a gift card as a holidays gift has many benefits. For one, you don’t have to worry much about the shopping, shipping, driving around until you find the perfect gift. All what you need to do is to go to a major store like Amazon.com and buy an Amazon gift card with some holidays graphics on it and have it shipped to you and you’re done. Just hand it over to the person you got it for and see the gratitude look in their eyes instead of the disappointment that you got them the wrong thing.
Better yet, buy them a universal gift card that works almost every where, like a Visa gift card, or an Amex gift card (I just got one, I love it but if I am going to use it for groceries I only have Costco as an option). A Visa gift card can be loaded with as much as you want and let them shop anywhere they like.
Why this is a brilliant idea is for the following 7 reasons:
1. It saves you the headache of shopping and shipping as described above.
2. Imagine having a bunch of those gift cards in your wallet when you go for the boxing week shopping! Isn’t that awesome?
3. If your prospect needs the money for something necessary like groceries, gas, or everyday needs, I am sure they will appreciate your universal gift card than a new pair of pants that they don’t need right now.
4. A gift card usually has a long validity period, so they can use it any time throughout the year without any rush to use it around the holidays season.
5. A gift card, especially a universal one gives the receiver the freedom to choose their gift on their own.
6. The receiver can combine the gift cards he/she received during the holidays and buy one big gift that they really wanted but was too expensive for each one of the people who presented those gift cards.
7. It can be sent to a distant receiver by regular mail in a regular envelope with a stamp on it and will cost less than $1, versus any item that has a weight or size that will cost you a lot in shipping.
You see, you don’t have to worry much about the holidays gift. Just get a Visa gift card and let them worry about what to buy with hit.